Author Archives: bashpole_admin

How to Create a Website that Increases Your Chances of Getting Approved for the Google Ad Grant
Was your Google Ad Grant application rejected? Are you afraid to even start the process because you’ve been warned by fellow non-profit leaders that rejection is common, even after all of your hard work? You’re not alone. Non-profits come to us regularly with Google’s rejection letter indicating that something they did caused them to get […]

How to Greatly Increase Newsletter Sign-Up Rates
Over the years, we have had countless non-profits express that one of their main goals is to increase their number of newsletter recipients. They have found newsletters to be an efficient method to share their story and mission with potential donors over a period of time, and this often drives many of these recipients to […]

Three Benefits to Switching from HTTP to HTTPS for Use with the Google Ad Grant
In July 2018, Google set out to make secure websites a standard, implementing a strategy that causes websites operating without a security certificate to be determined “non-secure” and as a result, face lower listings on Google searches. **The S in HTTPS means Secure, a security certificate is what enables it, and this is required for […]