Tell a Story
Give. Inspire. Continue
Show your donors their impact
Improve the Experience
Make it easier and faster
Many nonprofits are receiving fewer donations and are not reaching target donors through their outreach efforts.
How we can help
We have years of experience helping nonprofits accomplish fundraising goals. Our success in getting donations comes from serving nonprofits exclusively. Nonprofits and for-profits have entirely separate goals and ways of running advertising campaigns, so nonprofits need very different strategies for Google Ads campaigns.
We employ certified Google Ads Specialists experienced with Google Analytics and expert in the process of maintaining and writing ad copy. Having a variety of ads increases the number of clicks, causing Google to display your Ads more frequently, thus attracting more donors. Here are a few suggestions based on our interviews with more than 350 nonprofit leaders to help you create a successful campaign:
1. Tell a story
People love a good story. Creating engaging and relatable content is a surefire way to draw supporters to your cause. Narrate the journey of one impacted client in an inspiring way and people will line up to make that transformation go further.
2. Report on the impact of donations
If you want people to give you their hard-earned money, show them it will make a difference. Let people know exactly what their donation will do – whether it’s buying school supplies for one student, enough food to feed a family for a week, or building materials to renovate a community center. After your campaign is over and the money has been put to use, give an update on how the project went. Show your donors what they accomplished and make a long-term connection with them.
3. Use social proof
Social proof is the “everyone is doing it” idea. When we see people we identify with contributing to a cause, we are more likely to see it as something we should do. You can take advantage of social proof by boosting your followers, letting people publish to social media when they make a donation, and sharing donor testimonials.
4. Make online donations easy
The easier your website is to navigate, the easier it is for people to donate. You don’t want potential supporters to get frustrated halfway through because your donation process is tedious. Make giving convenient by setting suggested giving levels. The fewer clicks, the better.
5. Say thank you
If you want donors to come back again and again, show your appreciation again and again. You can give shout-outs on social media. Send individual letters.