What is PromoterMotor?

PromoterMotor is being developed in an effort to serve a wide variety of important global for-impact organizations. Our mission is to help you grow, raise awareness, and attract support.

At PromoterMotor, we offer the ability to make a bigger difference.

We are an online advertising agency that manages all aspects of Ad Grant-related services for a broad range of organizations- No matter the size, mission, or goals. Our diverse, well educated, and highly trained team is located throughout the United States. Our scalable, partially automated, and high-quality advertising process yields the most public attention, donations, and interactions. We have proprietary processes for maximizing Return on Investment (ROI, the benefit to the organization) and Mission Impact (MI, the fulfillment of their mission) for clients. Currently, we operate like a traditional advertising agency, and we are developing automation to reduce mundane tasks. Our processes mix software and human ingenuity; we will always have humans guide the work with their expertise.

How Did PromoterMotor Come to Be?

Nowadays, we serve all types of non-profits and for-impact for-profits. Originally, PromoterMotor grew out of a research and development pilot study by Bashpole Software, Inc. from over 8 years ago, that merged facial recognition and tip line technology to help counter human trafficking. Working with a team of non-profit organizations, we arranged Google Ad Grants and marketing services to help launch coordinated advertising campaigns, promoting this tip line around the United States.

This successful initiative resulted in 42 state and local investigations and seven FBI investigations, leading to the rescue of numerous children from human traffickers. This inspired us to begin serving as many good causes as we can through better marketing services.

Recognizing the vast potential for better advertising for good causes in general, we simplified the process to apply for and manage Google Ad Grants programs, social media writing, webpage writing, and more for organizations with a wide variety of missions, geographic locations, target audiences, technologies, and marketing objectives.

The result is PromoterMotor.

Meet the team

Life at PromotorMotor

At PromotorMotor, we are proud of our team of professionally trained writers, programmers, and other specialized professionals, who collectively possess over 100 years of experience in their respective fields. Our team is passionate about delivering high-quality marketing solutions and working collaboratively to achieve success for our clients. We are driven by our mission: to serve the world by amplifying our client service to others.

Our team is here to serve the good causes that serve the world. That’s how we make our difference, and we bring a strong background of formal training plus years of hands-on experience with marketing and technology for for-impact organizations. Working at PromotorMotor is a fulfilling and gratifying experience. Our team members have the opportunity to work on unique projects, partnering with impact-driven organizations to help create marketing solutions that achieve tangible results. It is extremely rewarding to see our clients thrive and achieve their objectives.


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Ben Ashpole

Founder and CEO
Bashpole Software, Inc. /dba/ PromoterMotor.com

Ben is an accomplished marketing and Google Ad Grant professional, with over seven years of experience in the field. He specializes in helping nonprofit clients effectively manage their Google Ad Grants, leveraging his expertise to maximize the lifetime value of their advertising efforts. Ben's unique strength lies in his systems thinking approach, which ensures that his clients' advertising campaigns are disciplined, focused on measurable improvements, and deliver predictable results. 

He is deeply committed to the success of projects that utilize government grants to combat human trafficking and has consistently delivered impressive results, with his team spending over 90% of their clients' monthly $10,000 grant during that time. Ben is skilled in expanding his client base and building and maintaining strong relationships with existing clients. He is a data expert and a serial entrepreneur, with a Master of Science in Engineering and Computer Science from the prestigious University of Pennsylvania. Ben's impressive skill set and experience make him a valuable asset to any advertising agency looking to drive results for their clients.

Ben is also highly skilled in web services, social media management, and newsletter creation. He understands the importance of having a strong online presence and has helped numerous nonprofits establish and maintain a professional and effective website. He has helped nonprofits build strong, engaged communities across various platforms and understands the importance of developing a systematic approach to creating and distributing newsletters that deliver value and drive engagement. 

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Angela Trujillo

Human Resources Supervisor
California State University, Northridge (Business Management)

Angela is a dynamic individual with a background in Business Management from California State University, Northridge. She enjoys outdoor adventures, relishing beach days, hiking excursions, and exploring new destinations. In the meantime, she values quality time with her family. Angela is proficient in professional writing, proofreading, interviewing, onboarding, resume screening, etc.  Her fluency in Spanish also makes her a versatile professional.

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Iggy Isiorho

Software Engineering Supervisor
Indiana University (BS in Computer Science)

After gaining a bachelor’s degree in Computer Science from Indiana University, Iggy has a strong passion for technology and has built ad-generation software from the ground up. Beyond his tech world, he is an enthusiastic reader, immersing himself in historical and science fiction literature. Although a former athlete in basketball and running, Iggy humorously notes that an "arrow to the knee" shifted his focus. His excellent skill set includes proficiency in Java, JSP, Java-related libraries, and SQL, along with experience in DevOps, Python, PHP, Perl, and Linux. Iggy's expertise in ad generation software and technical support makes him a valuable asset to the team.


Paul Scholar

Business Supervisor
Purdue University (General Management) & Indiana University (Accounting)

With degrees in General Management from Purdue University and Accounting from Indiana University, Paul currently holds the position of supervisor in the company's Business Department. Paul once even had an impressive cycling journey across Canada in his early years. Additionally, he dedicates his time to volunteering, with recent involvement in preparing meals for 65 individuals at a local Cold Weather Shelter. Paul is a die-hard Chicago Cubs fan, making an annual pilgrimage to Wrigley Field with his sons and staying at the Wrigley Hostel. His loyal companion, Lilly, the dog, even accompanies him on many airplane journeys.

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Samantha Cane

Marketing Supervisor and Ad Grant Services
University of California, San Diego (World Literature, Media Focus)

Samantha earned her bachelor's degree from the University of California, San Diego, majoring in World Literature and specializing in media studies. She has over two years of experience as a writing tutor and publishing assistant and has ventured into a variety of professional industries such as law and marketing. Currently, she is the supervisor of the marketing department of PromoterMotor. In her spare time, she loves to watch movies, go hiking, and read books.


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Cole Norman

Google Ads Writer
Clark University (BA in European History & MS in Communications)

With a background in European History and Communications from Clark University, Cole Norman has spent the last 5 years studying writing and communications at the undergraduate and graduate levels. He has experience in technical writing, proofreading, and persuasive writing, bringing him to where he is today. Cole is passionate about cycling, music, theater, and Dungeons & Dragons. He recently embarked on a bike journey to Milbury, MA, always seeking new adventures.

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Eshwin Iyer Natarajan

Ad Grant Services Specialist
University of Illinois at Chicago (Master’s Degree in Applied Economics)

Eshwin holds a Master’s degree in Applied Economics from the University of Illinois at Chicago and specializes in the fields of Consumer Spending Behavior and Education. With expertise in research design and proficiency in statistical software such as Excel, Stata, and R,  Eshwin has developed exceptional writing skills and an analytical mindset. Eshwin is not only a skillful team player but also a proactive problem solver, always eager to acquire new skills. Beyond the academic world, he enjoys a diverse range of hobbies, from gaming and anime to playing the guitar and excelling at minigolf.

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