After interviewing over 300 nonprofit leaders, we observed the vast majority sought a more numbers-based methodology for creating and refining their marketing strategy. With more accurately informed decisions, an organization can build upon proven strategies of success.
While Return On Investment (ROI) and Social Return on Investment (SROI) calculators exist for nonprofits, they aren’t designed to capture sufficient detail for every angle of the potential impact to a community and organization. Nor do they adequately explain how the calculation process works. Consequently, Bashpole Software has adapted and improved on this technology with our own SROI spreadsheet and method for creating marketing strategies with greater impact – for the same budget investment.
Using our prototype ROI spreadsheet, we’re able to give nonprofit staff the tools they need to understand their marketing ROI from vantage points relevant to their organization and its mission. Rather than an ROI measurement based purely on revenue, which would be adequate for a for-profit business, our spreadsheet provides a way to quantify qualitative measures essential to evaluating nonprofit success.
Interested in learning more about our SROI calculator and research? Please, provide your email address below and we’ll get in touch.