Awareness to Support
PromoterMotor Maximizes your Return on Investment (ROI) and Mission Impact (MI)
At PromoterMotor, our marketing approach maximizes the Lifetime Value of both potential and existing supporters for your nonprofit. We do this by understanding how a person becomes aware, interested, engaged, and committed to your organization and eventually can lead to a measurable Mission Impact and Return on Investment that we report to you each month in a meeting.
We know that nonprofits are driven by their mission and improving society as a whole. Mission Impact (MI) all begins with spreading awareness about your mission, then generating interest, facilitating engagement and keeping your audience committed to your cause. We measure Mission Impact on an individual level, between close circles of people, in communities, and eventually to all of society.
Return On Investment
Advertising is an investment in growth. Whatever your goal is, whether it’s gaining newsletter subscribers, attracting new donors, or gaining new volunteers, we want to help facilitate that growth and maximize your Return on Investment (ROI) in various ways. ROI is often used to determine profitability of investments, a higher return means more profit and better overall performance.
Through analyzing Return on Investment and the growth of your Mission Impact we can create reports and calculate the annual and Lifetime Value of your supporters. We want your supporters to remain loyal to you for some time to come. We adjust these reports for every client so that you can explain to board members and even external supporters such as foundations, government, and individuals. We provide you the data to project and justify what you are doing to get you the funds you need.
Your Supporter Journey Process
We create specific “funnels” with targeted messages to draw the ideal supporters for your nonprofit.
We apply relevant and most searched keywords to your organization's ads. We monitor performance and edit keywords to ensure maximum success with Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
To pinpoint what language leads to engaging your supporters, we write variants of each ad. Message variety guarantees that you are using the most engaging marketing language.
We apply conversion tracking to your website, allowing so you can view the results of each piece of marketing. There is no need to guess what is important to your audience.
With interested parties who submitted contact forms on your website, you connect and grow your community. Keep them posted on your cause, its needs, its wins, and opportunities to get involved.
A well planned approach invites your community to your site and volunteer, donate, or spread the word. People want to help -- ask them to be involved or invest in your cause.